Brand Audit

What’s your agency’s brand? Depends on whom you ask.

Chances are, your employees, your prospective talent, and your leadership all have starkly different perceptions of your organization.

To successfully bridge the gap, you’ll need an objective, 360-degree analysis. One that tests even your most fundamental assumptions, and uncovers your brand’s true impact.

CBGS will scrutinize the entirety of your messaging apparatus, including recruitment spend, cross-government appeal, employment value proposition, and brand promise follow-through.

We’ll also compare the efficacy of your agency’s brand with that of your competitors’ in both government and business—to find better opportunities for attracting and retaining top-tier government talent.